Tourism NZ Insights
International Visitor Arrivals
New Zealand tourism data provided by Tourism New Zealand includes
- International visitor arrivals
- International visitor survey
- Regional visitor spend
See full details here
The UK was New Zealand’s fourth largest market by arrivals, while visitors from Germany tend to stay longer and spend more per trip than visitors from other countries.
Download Tourism NZ insights for UK market here
Download Tourism NZ Insights for Germany here
Download consumer research for UK and Europe here
China is New Zealand's third largest market by arrivals. In 2019, it was our second largest international visitor market and one of the most valuable in terms of holiday visitor spend. The market is recovering after the opening of the China international border in January 2023.
Download Tourism NZ insights here
Download consumer research here
